Red, White, and Truly Bold: Volition America and UNRL Prove Purpose is Always in Style
In a world where fashion often chases fleeting trends, Volition America is making a permanent mark by stitching meaning into every thread—and they’re not doing it alone. Their latest collaboration with rising athletic-wear powerhouse UNRL is more than just a sleek drop; it’s a statement of values, a rallying cry for patriotism, and a heartfelt tribute to fallen heroes.
Founded in 2016 by industrial dynamo John Sapiente—who somehow balances leading Volition while helming not one, but two high-stakes manufacturing companies—Volition America was born from a conversation with Lt. Colonel Dan Rooney, founder of Folds of Honor. The mission? Create high-performance apparel with purpose and donate 13% of all profits to the foundation, which provides scholarships to the families of fallen or disabled service members. That 13% isn’t arbitrary—it’s a nod to the 13 symbolic folds in a properly folded American flag. The result? Over $1 million raised and counting.
Volition has since teamed up with a dream team of brands that double down on purpose and performance—Puma, Cobra, Luminox, Revo, and now, UNRL. “We weren’t just trying to make a great product—we were trying to make an impact,” says Sapiente. The UNRL x Volition America collection is as much a tribute to shared values as it is to sleek, functional design. It’s “athletic-wear with soul,” blending performance-ready fabrics with subtle nods to American resilience and unity. Think clean lines, thoughtful details, and just enough patriotic flair to spark a second glance—followed by a meaningful conversation.
The designs aren’t your typical red-white-and-blue fanfare. Instead, they whisper strength and reverence. “The biggest challenge was subtlety,” Sapiente admits. “We didn’t want to go over-the-top with stars and stripes—we wanted something stylish that still carried deep meaning.”
It’s that sense of intention that drives everything at Volition. For Sapiente, supporting Folds of Honor isn’t a philanthropic side hustle—it’s the very heartbeat of the brand. “What Folds of Honor provides isn’t just a scholarship, it’s hope,” he says. “It’s a chance to move forward.”
The UNRL x Volition drop also folds seamlessly into UNRL’s Leave a Legacy campaign—an initiative rooted in pushing athletes and creators to stand for something greater than the game. “We’re not chasing trends,” Sapiente adds. “We’re honoring heroes, telling meaningful stories, and leaving a legacy of service, respect, and gratitude.”
So, what should you expect when you zip into one of these pieces? Confidence, yes. Style, definitely. But above all, a sense that you’re wearing more than just fabric—you’re wearing purpose. As Sapiente puts it, “We want to give someone the ability to go in their closet and put something on that allows them to say, ‘This is what I stand for.’”
In an era of performative branding, Volition America and UNRL are showing what it means to build from the heart. Their collaboration proves that fashion can do more than flatter—it can unite, honor, and inspire. And judging by the powerful impact already in motion, this is one movement we’re proud to wear on our sleeves.
Shop the collection. Wear the mission. Leave a legacy.
