A BRAND’S PATRIOTISM CAN MAKE OR BREAK ITS PERFORMANCE

Patriotism is a hard word to use and appreciate today. To some, it is an important feeling of attachment to one’s country, and to others it has been said to be supremacist, of sorts. To be “patriotic” is to be a “good citizen.” However, when taken to extremes, patriotism, like many well-intentioned sensibilities, can be made to seem wrong. With the political divide in the United States today, depending on where one stands on the MAGA movement inspired by former U.S. President...