Choosing America: How John Sapiente Built a Brand for Heroes

Joe Pardavila welcomes John Sapiente, CEO of Volition America, a direct-to-consumer brand dedicated to supporting the families of fallen military members and first responders. John shares the powerful story behind his “patriotic awakening” at a Folds of Honor event, which ignited his mission to create a brand that unites people through patriotism while giving back.  Discover how Volition America collaborates with top-tier brands like Puma, Luminox, and Revo to offer high-quality products infused with purpose—each purchase contributes to scholarships and support for heroes’ families. John also opens up about the challenges of building a brand from scratch, the importance of unity over politics, and his ambitious vision for the future, including a potential TV series, Volition America Patriot Games.  Tune in for a conversation about resilience, innovation, and the power of choice in shaping a legacy that matters.